ELIXIR
Branding/Visual Identity/System Design/Brand Experience
A branding system reimagining traditional Chinese herbal tea as a playful, modern indulgence. The design language is bold and
youthful, defined by high-contrast colours, monospaced typography, and playful iconography. From interactive menus to immersive
in-store touchpoints, the system transforms herbal tea into a guilt-free, experiential delight.